How it works
Use the utm builder in three steps
- 01
Enter the destination page and campaign identifiers.
- 02
Use lowercase, consistent naming where practical.
- 03
Copy and test the generated URL before publishing the campaign.
Free · no signup required
Free UTM Campaign URL Builder
Create consistent campaign URLs so analytics can attribute visits to the correct source, medium, and campaign.
https://example.com/landing-page?utm_source=google&utm_medium=cpc&utm_campaign=summer_offer
What it provides
Practical output you can use
- Correct URL encoding
- Required source, medium, and campaign validation
- Optional term and content fields for ads and creative variants
Common questions
UTM Builder FAQ
What are the required UTM parameters?
A useful minimum is utm_source, utm_medium, and utm_campaign.
Do UTM parameters affect SEO?
They are intended for analytics attribution. Link to clean canonical URLs internally and avoid creating indexable duplicate versions unnecessarily.
Are UTM values case-sensitive in analytics?
Analytics platforms commonly treat differently capitalized values as separate entries, so consistent lowercase naming is recommended.
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